Intro: What’s Changed in 2025?
If you’re a local service business — plumber, med spa, HVAC tech, roofer, dentist — the way customers find and trust you online has changed fast.
In 2025, it’s not enough to just “run Google Ads” or “do some SEO.” To grow, you need a multi-channel strategy that combines search visibility (SEO) with purchase-ready intent (PPC) — while optimizing the experience across every touchpoint.
At SaturdaySEO, we’ve helped dozens of local businesses generate leads consistently with this exact playbook. Now, we’re giving it to you.
Why Local SEO + PPC Together Beats Either Alone
Best results come when you rank AND run ads, dominating the SERP (Search Engine Results Page) top-to-bottom.
The 2025 Local SEO & PPC Playbook:
- Nail Your Google Business Profile (GBP)
Your Google Business Profile is your digital storefront — it influences local rankings and conversions more than your actual website in many cases.
Optimize It:
- Add 25+ geo-tagged photos
- Include real customer Q&As
- Post weekly updates/offers
- Target services (not just categories)
- Get 5+ new reviews per month
Learn more: Moz – How to Optimize Your Google Business Profile
- Build Location Pages That Rank
If you serve multiple cities or neighborhoods, create separate landing pages for each.
Each page should have:
- Location-specific keyword in the title
- Embedded Google Map
- Local testimonials or reviews
- Services tailored to that area
Tools to help: SurferSEO | PageOptimizer Pro
- Run Local PPC Campaigns That Don’t Waste Budget
For Google Ads:
- Focus on Exact + Phrase match keywords like “ac repair near me”
- Use call-only ads for fast action
- Leverage location & call extensions
- Track everything with conversion actions in Google Tag Manager
For Meta: (Facebook + Instagram:
- Use Lead Ads with Forms pre-filled
- Test “Local Awareness” Campaigns
- Include Photos of your team, Shop, Trucks, etc. for trust
Bonus: Setup retargeting for:
- Visitors who dont convert
- Past Leads who didnt Buy
- Video Viewers
- Fix Your Website’s Conversion Flow
Before you send traffic, make sure your site:
- Loads under 3 seconds
- Has a single, clear CTA above the fold
- Is mobile-first
- Has trust signals (Badges, Reviews, Certifications)
Landing Page Templates:
- Use a Call Tracking & Lead Attribution
Dont guess where your leads come from - track them.
Use tools like:
- CallRail to track calls from Google Ads, SEO, and GBP
- HighLevel or HubSpot for CRM + automations
- UTM Builder for ads
Result: You’ll know what’s working and where to scale.
- Automate Follow-Up (Email, SMS, CRM)
Most businesses lose leads not because they don’t get them — but because they don’t follow up fast enough.
Automate:
- Email/SMS follow-ups within 5 minutes
- Lead nurturing over 7-14 days
- Reminders for calls, consults, and offers
Tools:
Want This for Your Business?
We customize this playbook based on your:
- Industry
- Location
- Budget
- Offer
Book your free strategy call — no pressure, just value.
High-Authority Sources (Backlink Gold):
- Google – How Local Search Ranking Works
- BrightLocal – Local SEO Ranking Factors
- WordStream – Google Ads for Local Businesses
- Search Engine Land – PPC Strategy for Local Brands
- CallRail – Local Marketing Attribution Guide
