Introduction

You’re running ads. You’re doing SEO. People are visiting your website…
But no one’s converting. No calls. No sales. No forms filled.

Sound familiar?

You might not need more traffic. You probably need a better website.

At SaturdaySEO, we help service businesses and local brands fix the conversion killers on their site that silently waste thousands of dollars every month. Here's what to watch for — and how to fix it.

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Scenarios:

1. Your Website Is Too Slow

Did you know that 53% of mobile users leave a site if it takes longer than 3 seconds to load?
(Source: Google Research)

Fix It:

• Compress images with TinyPNG
• Use lazy loading for below-the-fold content
• Migrate to faster hosting (we recommend Cloudways)

Bonus: Improving speed also boosts SEO rankings.

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2. You’re Not Mobile-Optimized

Over 65% of web traffic is mobile, yet many business sites still break on phones or tablets.

The result? High bounce rates.
People don’t pinch and zoom to find your CTA. They leave.

Fix It:

• Use a responsive design framework (like Tailwind or Bootstrap)
• Test your site on BrowserStack or Chrome DevTools
• Keep buttons and forms thumb-friendly

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3. Your Headline Doesn’t Speak to a Real Problem

Most websites open with:

“Welcome to XYZ. We are passionate about our services…”

That doesn’t cut it.

A good headline answers this:

“Can you solve my problem, and why should I trust you?”

Fix It:

• Focus on benefit, not fluff
  ✅ “Get Your AC Fixed in 24 Hours — Or It’s Free”
  ❌ “Reliable HVAC Services Since 1993”
• Add a subheadline that reinforces credibility or proof

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4. No Clear Call-To-Action (CTA)

If your website doesn’t tell people what to do next… they won’t do it.

Fix It:

• Use 1 clear CTA across the page
• CTA should be visible above the fold, and repeated 2-3x
• Test variations like:
  
  • “Get a Free Quote”
  • “Book Your Appointment”
  • “Call Us Now – Limited Slots Available”

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5. Weak Trust Signals

Would you buy from a website with:

• No reviews
• No secure HTTPS
• No social proof?

Probably not. Neither will your visitors.

Fix It:

• Add Google reviews, client logos, and testimonials
• Include a privacy policy, money-back guarantee, or SSL badge

Tip: Even just one real review with a name and photo can increase trust by 30%+
(Source: Baymard Institute)

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6. Your Forms Are Too Long (or Don’t Work)

People won’t give you 7 pieces of info just to ask a question.
Short forms = more leads.

🔧 Fix It:

• Ask for only the essentials (Name, Email, Phone)
• Test autofill + mobile keyboard support
• Ensure all forms are working, with thank-you confirmation

Tools to try: Typeform, Paperform, Jotform

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Final Thoughts: Conversion is a Science

You don’t need more traffic. You need a site that turns visitors into buyers.

Start by fixing the fundamentals:

• Speed
• Messaging
• CTA
• Trust